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Odoo Google Shopping | Google Merchant Center Next

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Required Apps Discuss (mail)
eCommerce (website_sale)
Website (website)
Invoicing (account)
Inventory (stock)
Community Apps Dependencies product_data_feed_number
product_data_feed_brand
product_data_feed
product_google_category
base_import_helper
Technical Name product_data_feed_gmc
License OPL-1
Also available in version 19.0 18.0 17.0
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Technical Name product_data_feed_gmc
License OPL-1
Also available in version v 17.0 v 18.0 v 19.0

Introduction

The Odoo Product Data Feed for Google Merchant Center module enables seamless integration between your product catalog and Google Shopping. It allows you to generate structured XML feeds (Atom or RSS) from Odoo with detailed product data, optimized for Merchant Center requirements. With support for multi-website feeds, token protection, customizable filters, and flexible field configuration, this module streamlines your product listing management for marketing and advertising.

Key Features

  • Create multiple feeds for different websites or product sets, each in XML format (Atom or RSS)

  • Secure each feed with a unique token to control access

  • Apply filters to include only selected products or product templates in each feed

  • Configure pricing using Odoo pricelists or standard prices; support for sale prices and date ranges

  • Choose stock availability types (on hand, forecast, free-to-use) and define behavior for out-of-stock items

  • Customize feed columns by activating, deactivating, or adding new fields (text, model field, special logic)

  • Use language and timezone settings to format titles, descriptions, and dates appropriately

Benefits

  • Accelerate product sync to Google Shopping with minimal setup

  • Secure feed URLs with token access to prevent unauthorized retrieval

  • Tailor feeds to specific marketing campaigns or website segments

  • Maintain accurate pricing and availability with dynamic settings

  • Simplify data preparation and reduce errors with full control over feed content

Compatibility & Technical Details

Technical Name: product_data_feed_gmc

License: OPL-1

Required Modules:

  • Product Data Feed framework

  • Product Brands extension for enhanced categorization

  • URL data source module

  • Support for numeric fields in feeds

  • Google Product Category configuration support

Installation Steps:

  1. Ensure all required supporting modules (data feeds, brands, URL import, numeric fields, category support) are installed in your Odoo system.

  2. Add the product_data_feed_gmc module to your Odoo Add-Ons directory.

  3. Activate Developer Mode and refresh the Apps list within Odoo.

  4. Install the module via the Apps interface.

  5. Navigate to the product data feed menu under Website → Products to create and configure a new feed.

  6. Set feed parameters: select website, format (RSS or Atom), tokens, filters, pricing, stock behavior, language, timezone, and feed columns.

  7. Generate the feed and copy the URL to integrate with Google Merchant Center or other channels.

  • Community
  • Enterprise
Enterprise Community

Integrate with Google Merchant Center to provide products for Google Shopping, Free listings, and Shopping Ads catalogs

Description

Adding Google Merchant Center as an additional sales channel increases the visibility of your products and services across Google Search results and allows you to promote your products in Google Ads through the Google Shopping feed .

The Odoo Google Merchant Center Feeds app by Garazd Creation automates your product data transfer from your Odoo to Google Merchant Center .

Benefits
Multi

Multi feed support

Fully Customizable

Modify and configure to your needs

Support

Free 60 days support and 360 days bug-fixing

Try me

Demo & Test. Click on the "Live Preview" button

Google Product Categories
After installing the module, you need to import Google product categories – these are Google's recommended product classifications. This product taxonomy is standard not only for Google Shopping but also for other advertising platforms like Facebook Ads, Pinterest Ads, and more.
The Odoo Google Merchant Center Next solution includes a module for importing Google product categories and managing these categories at the product level.
The category import wizard is opened automatically after installing the app through the interface. If not, run it from the menu Website - Configuration - Import Google Categories . Click on Import/Update to upload the Google category list.
Odoo 19.0 Google Product Categories Popup
Once the import is complete, assign Google product categories for your products. Open the product form and specify the required one on the Sales tab.
Odoo 19.0 Product Google Category
Feed Configuration
The next step is to open the list of product feeds and prepare one for your business case. Go to Website - eCommerce - Product Data Feeds .
Odoo 19.0 Website eCommerce Product Data Feeds GMC
Two pre-configured feed templates differ only in the type of products.
Odoo 19.0 Google Merchant Center GMC Data Feeds
The feed template marked as Products Templates is intended for Odoo product templates. It's recommended to use when you don't use product variants and attributes in your Odoo.
Another one, marked as Product Variants , is developed for Odoo product variants and recommended when your Odoo products have attributes and multiple variants.
Feed Products
The next step is to define a list of products for the feed. You can set the defining characteristics of your products to come to the feed using the Item Filter option.
Odoo 19.0 Google Merchant Center GMC Product Data Feed Item Filter
Click on Edit Domain to add your product filters. For example, you can specify that only products with a barcode should be included.
Odoo 19.0 Product Data Feed Filters Domain Popup
Once your filters are set, click Confirm to save the changes. The number of products included in the feed is automatically recalculated based on the filter domain.
Odoo 19.0 Product Data Feed Item Filter Records
To manage the feed products, click the link with number of records or use the Items button at the top of the feed form.
Odoo 19.0 Google Merchant Center GMC Product Data Feed Items Button
Price Configuration
Before connecting your feed to Google Merchant Center , it is recommended to review and configure the product pricing settings.
Open the Settings tab of your feed, and in the Prices section, select the Pricelist that should be used to calculate the product prices included in the feed.
Odoo 19.0 Google Merchant Center GMC Product Data Feed Pricelist Field
To include promotional or discounted prices in your Google Merchant Center feed, you also need to configure the Sale Pricelist field. This pricelist should be set up in advance and must define lower prices than the standard ones.
Stock Locations
One more setting that helps you to provide relevant data from Odoo to Google Shopping is choosing of stock locations. You can specify what locations to use to calculate product quantities and availability statuses.
Open the Settings tab and go to the Stock section. In the Stock Locations field, select the locations that need to be involved in stock computation. As a result, the product availability in the feed is based only on the selected locations.
Odoo 19.0 Google Merchant Center GMC Product Data Feed Stock Settings
The Out of Stock Mode option defines the product availability status when the product is out of stock at the selected locations:
  • The Out of stock value instructs to use the same availability status out_of_stock .
  • The Available for Order value substitutes the availability status to backorder so the out-of-stock products can be ordered.
Feed Columns
The Odoo Google Merchant Center Next app comes with the pre-configured set of GMC feed columns. They are already mapped to basic Odoo product fields and special product fields added with additional modules of the solution.
You can customize feed columns through the Odoo UI and link them to your custom product fields, if it's required.
To manage the feed columns, click the Columns button at the top of the feed form.
Odoo 19.0 Google Merchant Center GMC Product Data Feed Columns Button
Let’s walk through an example and set a different product field as the product identifier. Instead of using the default ID , you can configure the feed to use the product’s Internal Reference ( default_code ).
Open the id feed column. By default, its Type is set to Model Field , and the Value field is set to id . Replace this value by selecting default_code from the available product fields.
Odoo 19.0 Google Merchant Center GMC Product Data Feed Replace ID Value
From now on, your product’s identifier in Google Merchant Center will be based on the Internal Reference value instead of the system ID .
Some columns included in the template are inactive by default. Review the full list of columns and activate the ones relevant to your feed.
Product Configuration
The one more level for the feed settings is the product level. You can specify the individual settings for specific products in the product form. Open the desired product and go to the Data Feeds tab. Options that are related to Google Merchant Center are located in the section with the same name.
Odoo 19.0 Google Merchant Center GMC Product Availability
In the base version of the solution, the Order Type option is available only. This option defines the availability types to order.
Odoo 19.0 Google Merchant Center GMC Product Order Types
You can select one of the following values for the current product:
  • BackOrder – The product is currently out of stock, but orders are still accepted.
  • Pre-Order – The product is not currently on sale, but can be pre-ordered.
Adding a feed to GMC
To connect your product data feed to Google Shopping , you need a properly configured feed in Odoo and an active Google Merchant Center account. If you don’t have an account yet, you can create one here .
To add your product feed in GMC, go to Settings , Data sources menu, and click Add product source .
In Odoo, open your feed and copy the feed URL .
Odoo 19.0 Google Merchant Center GMC Product Data Feed URL
Then follow these steps:
  1. Paste the feed URL into this field.
  2. Set the fetch frequency and time to specify how often Google pulls updated data from your feed.
  3. Skip the username and password setting, as feeds are protected with a token by default.
Odoo 19.0 Google Merchant Center GMC Add Product Source
  1. Select the target countries for your feed.
  2. Specify the feed language.
  3. Enter a name for your data source to help you identify and manage it later.
Odoo 19.0 Google Merchant Center GMC Add Product Source
Click Continue to complete the setup.
Once the feed is processed, your products will appear in your Google Merchant Center account.
Odoo 19.0 Google Merchant Center GMC Products
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Version: 19.0.1.1.0
Module design is reserved | Copyright © Garazd Creation
Changelog
  • 19.0.1.1.0 2025-12-22
    • Implement an ability to link Google categories with product eCommerce categories, to simplify Google category specifying.
  • 19.0.1.0.0 2025-09-29
    • Migration from 18.0.
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