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Marketplace Facebook Catalog Integration

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Required Apps Inventory (stock)
eCommerce (website_sale)
Discuss (mail)
Website (website)
Invoicing (account)
Sales (sale_management)
Community Apps Dependencies facebook_ads_feeds
odoo_marketplace
wk_wizard_messages
Technical Name marketplace_facebook_ads_feeds
License OPL-1
You bought this module and need support ? Click here!
Technical Name marketplace_facebook_ads_feeds
License OPL-1

Introduction

The Marketplace Facebook Ads Feeds module for Odoo enables marketplace administrators and sellers to seamlessly integrate their product catalogs with Facebook's advertising platform. By automating the creation and synchronization of product data feeds, this module facilitates the promotion of products on Facebook and Instagram, enhancing visibility and driving sales.

Key Features

For Marketplace Administrators

  • Centralized Feed Management:

    • Admins can oversee and manage product data feeds for all sellers within the marketplace.

    • Configure global settings for feed generation and synchronization.

  • Access Control:

    • Define permissions to allow or restrict sellers' access to feed creation and management.

    • Ensure data security by controlling who can generate and upload feeds.

  • Multi-Website Support:

    • Manage product feeds for multiple websites within a single Odoo instance.

    • Tailor feeds to specific websites, ensuring relevant product information is shared.

For Sellers

  • Automated Feed Generation:

    • Automatically generate product data feeds in XML format compatible with Facebook's requirements.

    • Reduce manual effort and minimize errors in feed creation.

  • Customizable Feed Settings:

    • Select specific products or categories to include in the feed.

    • Configure feed parameters such as language, currency, and pricing.

  • Scheduled Synchronization:

    • Set up cron jobs to automatically update product feeds at specified intervals.

    • Ensure that Facebook's catalog is always up-to-date with the latest product information.

For Facebook Integration

  • Seamless Catalog Upload:

    • Upload product data feeds directly to Facebook's Catalog Manager.

    • Facilitate the creation of dynamic ads based on the uploaded product information.

  • Enhanced Product Visibility:

    • Promote products across Facebook and Instagram platforms.

    • Reach a broader audience through targeted advertising campaigns.

Benefits

  • Increased Sales and Traffic:

    • Leverage Facebook's vast user base to drive traffic to your marketplace.

    • Enhance product visibility through dynamic and targeted ads.

  • Time and Effort Savings:

    • Automate the process of feed generation and synchronization.

    • Reduce the time spent on manual data entry and updates.

  • Improved Data Accuracy:

    • Ensure consistent and accurate product information across platforms.

    • Minimize discrepancies between your Odoo marketplace and Facebook's catalog.

  • Enhanced Marketing Capabilities:

    • Utilize Facebook's advertising tools to create effective marketing campaigns.

    • Analyze ad performance and optimize strategies for better results.

Compatibility & Technical Details

  • Required Modules:

    • Inventory (stock)

    • eCommerce (website_sale)

    • Discuss (mail)

    • Website (website)

    • Invoicing (account)

    • Sales (sale_management)

  • Technical Name:

    • marketplace_facebook_ads_feeds

  • License:

    • Odoo Proprietary License v1.0

  • Installation Steps:

    1. Install the module via the Odoo Apps interface.

    2. Configure feed settings in the module's configuration menu.

    3. Define product selection criteria and feed parameters.

    4. Set up cron jobs for automatic feed synchronization.

    5. Upload the generated feeds to Facebook's Catalog Manager.

Marketplace Facebook Catalog Integration

Run Odoo Marketplace Product Ads Campaign on Facebook!

Odoo Marketplace Facebook Catalog Integration module allows you and your sellers to upload the product data using product feeds. The module automatically creates XML feed depending upon the conditions you set.

Information

user-guide
User Guide
https://webkul.com/blog/odoo-marketplace-facebook-catalog-integration/

Boost your Odoo Marketplace traffic and Revenue with Facebook Ads

Social Media marketing Campaigns Cost Far less than other marketing Channels. They Provide upto 3X online store Traffic and Sales. So Design, Manage And Run your entire Facebook Ads Campaign from a single point - FB Catalog Manager of your Odoo products.

Facebook has over 2.5 billion active monthly users; which shows its popularity worldwide. Hence, facebook ads are capable of drawing traffic to your online store. The ads just not boost the revenue of your business but also increase Brand Visibility.

Use FB Catalog Manager to Run Ads for your Odoo Marketplace

The Facebook catalog manager holds the information about your products, The information such as product information, prices, availability, etc. is stored in the Facebook Product catalog by the seller

The information is picked by Facebook to show the most relevant ads to users on Facebook, Instagram and Messenger according to your selected Ads campaign.

https://www.facebook.com/business/help/890714097648074?id=725943027795860

Odoo Marketplace Facebook Catalog Integration module allows integration of Odoo Marketplace and Fb catalog manager to upload products. However, you need to set the Ads campaign using Facebook Ads manager yourself to enable FB ads

Ease to sync products from Odoo to Facebook Catalog Manager

  • Set up and start using the module in a few minutes
  • Quickly create Odoo Products Data feeds in the form of XML file containing details such as product information, prices, availability, etc
  • You can upload these Data Feeds directly to the Facebook Catalog Manager with a click & save your entire product data to the latter
  • No need to manually create the XML file of product feeds
  • The module automatically renders an XML data feed for the chosen product or products in Odoo for the user
  • Upload the product data in your chosen language. So you can show products in that language to customers on Facebook and Instagram
  • Manage a separate Product Data Feed configuration in Odoo for each of your Facebook Shops

Detailed Features List

Here is the detailed list of features for Marketplace Facebook Catalog Manager

Enables Odoo & Facebook Catalog Manager Integration

  • You and your sellers can store and sync the product data from Odoo To Fb Catalog Manager
  • As an admin, you can allow selected sellers to Sync the product data from Odoo To Fb Catalog Manager
  • Use the auto created XML feeds to upload the product to your FB shop Catalog
  • Update the FB Shop catalog manually or set for automatically

Added Product Feed Sync Security Control

  • Choose to update the Product Feed Manually or Automatically to FB Catalog
  • Manual settings allow feed update using a manual file upload to FB catalog Manager
  • Automatic setting allows FB to fetch the data automatically at regular intervals
  • The Automatic feed can be accessed by a user only through generated token in Odoo

Choose the warehouse to import the product stock to Facebook Catalog

  • You can select a warehouse for each Product Catalog configuration in Odoo
  • The product stock will be sent from this warehouse to the Facebook Catalog manager
  • Manage the product feed stock from this chosen warehouse

Offers Facebook and Odoo product Fields Mappings

  • We provide a default saved configuration of field mappings with the module
  • You can create additional field mapping configurations in Odoo
  • These are used to match Odoo and FB product Fields to save data correctly in FB

Create Custom Product Feeds

  • You can choose which product to include in the Product Feed of a configuration
  • Select the product via domain, product categories or select them manually in Odoo

Multi-website compatibility

  • The module supports multiple websites
  • Create different Feed Configuration for each of your Odoo Websites

Multi-lingual compatible

  • Choose language in which to sync the products feed to fb catalog from odoo
  • This is the language in which they will be displayed on fb to customers.

Multiple Product Feed Configurations

  • You can create different product feeds for your multiple FB Shop Catalogs
  • Each configuration is independent from each other
  • The product Feed from each can be updated to a FB Catalog

Google Category Sync with Odoo Marketplace Categories

  • Assign google categories to Odoo products to categorize the product on Facebook.
  • Import these to Odoo from the static folder in the downloaded zip.(For more info refer the User Guide)
  • We provide a list of Google support Categories with the module

Option to sync Product Multi-Images

  • You can now choose to sync multiple images of a product to the FB Shop Catalog
  • These will appear as a product multi-Image carousel on the FB shop

Added important Facebook Attributes at Product Level

  • You can now add the Facebook product attributes directly in the product form.
  • You can add Google categories, Brand, MPN No. and GTin to the products

Option to Sync Product variants

  • Now, sync Odoo product variants to the FB catalog Manager
  • The variants show in the Product configurator on the respective FB Shop

Product fields recognized by Facebook mapped with Odoo Product fields

screenshot

Create feeds for different facebook shops in the odoo to upload the product to the Facebook Catalog

screenshot

Choose to sync Product multi images and product variants to the Facebook catalog manager from Odoo

screenshot

Choose Feed Security settings for uploading the product data - Manual or Automatic. Also you can choose what product data you wish to upload based on domain, Manual or category

screenshot

Facebook Attributes fields added at the product level to allow better product management

screenshot

Odoo products to Facebook Shop Catalog

screenshot

Schedule Feed

screenshot

File Upload

screenshot

Seller can Create feeds for different facebook shops

screenshot

Help and Support

Get Immediate support for any of your query

You will get 90 days free support for any doubt, queries, and bug fixing (excluding data recovery) or any type of issue related to this module.

mail

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[email protected]

Any queries or want any extra features? Just drop a mail to our support.

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Get in touch with our Expert:

https://webkul.uvdesk.com/en/customer/create-ticket/

Have any technical queries, want extra features, or anything else? Our team is here to answer all your questions. Just Raise A Support Ticket.

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