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Facebook Catalog Integration

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Required Apps • Inventory (stock)
• eCommerce (website_sale)
• Discuss (mail)
• Website (website)
• Invoicing (account)
Community Apps Dependencies wk_wizard_messages
Technical Name facebook_ads_feeds
License OPL-1
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Technical Name facebook_ads_feeds
License OPL-1

Introduction

The Facebook Ads Feeds module enables seamless integration between Odoo and Facebook Catalog by automating the generation of product feeds. It creates structured XML feeds directly from Odoo products, which can be used to populate Facebook’s Catalog Manager for dynamic ads and shop integration.

Key Features

  • Automatically generate XML product feeds from Odoo.

  • Configure multiple feeds for different Facebook shops or catalogs.

  • Flexible product selection through domain filters, categories, or manual choice.

  • Customizable field mapping between Odoo attributes and Facebook catalog requirements.

  • Supports key product details including GTIN, brand, and categories.

  • Option to schedule automatic feed updates or trigger them manually.

Benefits

  • Simplifies synchronization of Odoo products with Facebook Catalog.

  • Reduces manual workload by managing feeds directly inside Odoo.

  • Ensures accurate product data with custom field mapping.

  • Enables dynamic advertising campaigns and sales expansion across Facebook channels.

Technical Details

Technical Name: facebook_ads_feeds

License: LGPL-3

Dependencies: Website, eCommerce, and product catalog modules.

Setup:

  1. Install the module from Odoo Apps.

  2. Configure feed settings and map fields.

  3. Choose products and define update mode.

  4. Use the generated XML feed URL in Facebook Catalog Manager.

Odoo Facebook Catalog Integration

Promote Odoo products on Facebook and Instagram!

Odoo Facebook Catalog Integration enables you to upload product data using product feeds on Facebook. Depending upon the set conditions, the module automatically creates an XML feed. Also, the possibility of the module is endless, and you can use it creatively to promote your products.

Information

user-guide
User Guide
https://webkul.com/blog/odoo-facebook-catalog-integration/

Why Do you Need FB Dynamic Ads For Growth?

  • Social Media marketing campaigns cost far less than other marketing channels.
  • Also, they can bring 3x traffic and revenue.
  • 55% of buyers do research through Social Media.

    • So design, manage, and run your entire Facebook Ads Campaign from a single point- FB Catalog Manager of your Odoo Products.

    What is Facebook Ads Campaign?

    The correct advert campaign can trigger a spurt of visitors and revenue on your website. In comes the Facebook Ads tool, which can open doors to visitors.

    Dynamic ads from Facebook show relevant product recommendations to the users according to their intent, queries, and search patterns on the internet.

    The Facebook Catalog manager and Ads manager are the tools to help you set up your Ads campaign on Facebook.

    What Can you do with FB Catalog Manager Account?

  • Bring your entire Product catalog to the Facebook platform
  • Run Ads on various platforms run by Facebook, such as Facebook and Instagram
  • Retarget the audience with Dynamic Ads.

    • Benefits of Facebook Ad Campaign

  • Website & Foot Traffic increased by three times.
  • Sell More- Increase conversion rate.
  • It is cost-effective and saves a lot of funds.
  • FB has over 2.5 billion monthly active users.
  • The module enables you to reach a target audience worldwide.
  • Instagram has over 1 billion active monthly users.
  • Increase Brand Visibility on Social Media.

    • What Does the Facebook Catalog Manager DO?

  • Firstly, it helps bring 1000s of your products from Odoo to Facebook Catalog Manager.
  • The module is easy to integrate, which saves time.
  • Create Odoo Products Data feeds in an XML file containing details such as product information, prices, availability, etc.
  • Upload created data feeds directly to the Facebook Catalog Manager with a click & save your entire product to the latter.
  • No need to create the XML file of the product feeds manually.
  • The module automatically renders an XML data feed for the selected product(s) in Odoo.
  • Upload product data in your language and show products in that language to customers on Facebook and Instagram.
  • For each Facebook shop, manage a separate product data feed configuration in Odoo.
  • And many more benefits.

    • NOTE: The module allows integration of Odoo and Facebook Catalog Manager to upload products. However, you need to set up the Ads campaign using the Facebook Ads manager to enable FB ads.

    What is FB Catalog Manager?

  • The Facebook Catalog Manager maintains the information about your products. The information, such as product details, prices, availability, etc., is stored in the Facebook Product Catalog.
  • Facebook picks the information to show the most relevant ads to the users on Facebook, Instagram, and Messenger, according to the selected Ads Campaign.
  • https://www.facebook.com/business/help/890714097648074?id=725943027795860

    • Highlighted-features

    Below is the highlighted features of module Odoo Facebook Catalog Integration
    Integrates Odoo with Facebook Catalog Manager.
    Create XML of product data feeds.
    Sync Odoo products with the Facebook Catalog Manager.
    Let you map Odoo Product Fields With Facebook Product Fields.
    Map Odoo Product Categories With Google Product Categories
    Manage Product Language And Price With Pricelist
    Automatic Feed Update On Facebook Catalog Manager
    Control product feed sync security
    Choose a warehouse to import the stock to Facebook catalog
    Facebook Catalog Integration is multi-website compatible.
    Enable custom product feed creation
    Allows sync of product multi-images
    • Backend
    • Frontend
    • Detailed Feature List

    Product fields recognized by Facebook mapped with Odoo Product fields

    Product fields recognized by Google mapped with Odoo Product fields

    Create feeds for different facebook shops in Odoo to upload the product to the Facebook Catalog

    Creating Cron for the products

    Cron details to import data from Facebook Catalog

    Configuring Facebook Catalog Fields

    Facebook Attributes fields added at the product level to allow better product management

    Creating Catalog and Adding Products in it

    Creating Data Feed on Facebook End

    Scheduling Cron to Auto Update Feed data

    Finalizing and Uploading Feed Data

    Viewing Data Source of the Feed Data

    Detailed Features List

    Below is the detailed list of feature of module Odoo Facebook Catalog Integration

    Allows Odoo and Facebook Catalog Manager Integration

  • Sync and store product data from Odoo to Facebook Catalog Manager.
  • The auto-created XML feeds allow you to upload the product to your FB shop catalog.
  • You can update the FB shop catalog manually or automatically.

    • Control Product Feed Sync from Odoo

  • Set to update the product feed manually or automatically to the FB catalog.
  • With the manual update settings, upload files to FB Catalog Manager.
  • Automatic settings will fetch files automatically as per set interval.
  • The generated token will let you access the feed in Odoo automatically.

    • Select the Warehouse to Import Product Stock to FB Catalog

  • You can choose a warehouse for each product catalog configuration in Odoo.
  • The products will be sent from this warehouse to the Facebook Catalog Manager.
  • Manage the product feed stock from the selected warehouse.

    • Enables you to Map Facebook and Odoo Product Fields

  • With this module, you will get a default configuration of field mappings already saved in it.
  • Also, you can make more field mappings configurations in Odoo.
  • These help match Odoo and FB product fields to save data accurately on Facebook.

    • Create Custom Product Feeds

  • Select which product to include in the product feed of a configuration.
  • Choose Products through the domain or product categories or manually in Odoo.

    • Odoo Facebook Catalog Integration is Multi-Website Compatible

  • The module supports multiple websites.
  • Create separate Feed configurations for each of your Odoo Websites.

    • The Module is Multi-Lingual Compatible

  • Choose the Language in which you want to sync the product feed to the FB catalog from Odoo.
  • The customers can view the catalog in the selected language.

    • Create Multiple Product Feed Configurations

  • Create different product feeds for your multiple FB shop catalogs.
  • Every configuration is independent of each other.
  • You can update the product feed from each to a FB catalog.

    • Sync Google Category with Odoo Website Categories

  • Allot Google Categories to Odoo Website Products to categorize them on Facebook.
  • Import these to Odoo from the static folder in the downloaded zip. (For more information, refer to the User Guide).
  • With the module, you will provide a list of Google support Categories.

    • Permits you to Sync Product Multi-Images

  • The module allows you to sync multiple product images to the FB Shop Catalog.
  • On the FB shop, these product images will appear as a multi-image carousel.

    • Added Facebook Attributes at Product Level

  • Now, add Facebook product Attributes directly in the product form.
  • Also, you can add Google categories, Brand, MPN no., and GTIN to the products.

    • Added option to Sync Product Variants

  • Allows you to sync Odoo Product Variants to the FB Catalog Manager.
  • The admin can display the variants on the respective FB shop in the product configurator.

    • Help and Support

    Get Immediate support for any of your query

    You will get 90 days free support for any doubt, queries, and bug fixing (excluding data recovery) or any type of issue related to this module.

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